Numerous articles and reports have been published around which metrics or KPIs are the right ones to use in an organization. And every time the conclusion is (not surprisingly) that a KPI has to reflect the overall company strategy in order to influence people in the organization in the right way and not be counter-productive. So Wal-Mart would focus on measuring cost reduction, Zara on speed and time-to-market. So does this mean we don’t need to measure anything else?