Let’s revisit the eternal issue of “my ASN is missing”: If an ASN is not transmitted or received in time we face not only the risk that the receiving floor gets congested while the staff chase for information, but also more serious downstream impact as our squeezed lead times amplifies the effects of information not being available in time. Failed cross-docks, backorder situations, and ultimately inability to meet customer promises are some examples.

I would argue that the principles used in an iPhone wake-up app can actually help us avoid these situations! Care to know how?